Let's talk today about Flyers, or those little one sheets you get in local papers like The Examiner. How many of those people who are currently living in Edmonton get a local paper like The Examiner? I live in a condo building, so there are no little papers that get through to me. How about you house owners in Edmonton? If you were to review the stuff that makes into your snail mail, is a flyer skulking in there like an 80's pop band?
The reason this thought was in my head recently was I was talking to a colleague of mine who worked in the pet industry.
She told me that they love flyers because they worked really well for her. I asked her how did she know?
In her flyer there was no coupons attached or any way to track her actual return.
Instead of an actual system, her assertion "that it worked really well" was based on , a vague "feeling". Needless to say, when your marketing company doesn't provide tracking all you can ever say is "I think it got busier?"
Was it her fault she had no idea if it worked? Not necessarily, but should she be trying to figure our her ROI , on her marketing?
If you were the business owner, would you really be happy with "I've got a feeling that it works?"
How about you my readers? When was the last time a flyer made it into your house? Leave me a comment if you've have had delivered. I'm actually curious to know.
Feelings are find and dandy, but should your marketing have reports that are handy?