One thing that is not so known about Edmonton is our energetic and out going music scene. There are a lot of different ways of getting out there, but one innovative way is the way MC Lovely approaches her Social Media Marketing campaign. She does a great combination of live events and using social online media to let her fans know when her shows are, therefore getting more fans to her events. Then if her fans follow her page, they get more notice of upcoming shows....."it's the circle of life...."
Does YOUR company do that? Is there a hole in your web vs live strategies?
Do you think there's value of being on the Internet, or do you just actually have a website and think " if I build it they'll come?" Are you a "set it and forget it" type of person?
Another client of mine recently asked, "Should I have a facebook page? How does it actually make me money?"
That's a question I hear quite a bit. I asked him a question. How much business have you SPENT on another company's facebook page?
People often confuse Social Media, with a shopping cart on a virtual website. Your facebook page isn't there to make sales, it's a branding and engagement tool.
What I've seen works for Social Media, is Engagement. If you can engage your followers or Fans (such as MC Lovely has) then you can actively remind them to come to shows without having to SPAM them.
Another company I actually like, I stopped following because they kept sending out notices and filling my Facebook feed with irrelevant things (5 days a week! How often do I need to know about BBQ secrets?!!)
Twice a week is how often I'll personally put something out (when I have the time) , but no more than that.
My goal? To increase the organic results for Samsonchui.com as well as keeping my followers entertained and engaged.
Hopefully, that answers the question of ...... "How do I make money off of my Facebook page?"
If you have any other questions, or would like to chat give us a call...
MC Lovely is Debuting the Liquor Breath Video Feb. 1...... Go see it!