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One question I get asked all the time is "How much should I spend on Marketing?"

Last updated 6 years ago

There are quite a few answers to this , but the simple answer is . Is it a budget for growth and acqusition or for just maintaining and retaining?

If it's growth 12% of Total revenue is often the general rule of thumb, while retention should be about half. There are a lot of factors such as market competion, and target saturation.

Here's a link from Fearless Competitor that explains even more.

http://www.fearlesscompetitor.com/2012/11/14/how-big-should-my-marketing-budget-be/

#yegbiz, #yeg

image courtesty of www.irrisistibleimagery.weebly.com

 

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